Direct Mailing Plans
Here are a few serious points to take into consideration when deciding on a direct mailing advertising plan. Selecting between post cards or enveloped ads is not hard when you analyze their own advantages and disadvantages. Which product will work best for your business?
Postcard Advantages:
It’s the naked mail – The client does not have to open it see the advertisement. You can’t help but see it.. If your headline on the postcard is successful, even the postcards that are thrown in the trash instantly will still work; effective like a billboard.
Size Matters – greater postcards always stand out in the mailbox. It is hard to pass up something twice the size of all the other bills and letters.
The “WOW” issue – Postcards contain relatively lenient postal restrictions compared to a letter. Postcards can be designed to be big and over sized, dazzling and colorful and LOUD. Whereas, an envelope is restricted on the content that it can show on the outside.
Envelope Mailing Advantages:
Sensitive Advertising: Advertisements based on credit scores, legal information, and medical scores must be limited inside by an envelope based on privacy regulations.
Blend-ability: Have you ever opened up a “bill” and read it and halfway down only to realize it was another company trying to get you to sign up for another credit card or to extend your car warranty.
A postcard mailing is always recommended as a form of unsolicited direct mail advertising unless the advertisement is based on private information. Doctors, lawyers, and financial using targeted mailing lists should advertise with a letter.
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