Brighthouse Have Got Much Better
A more common thing people are current seeing is that one of the highest growth areas of lending is ‘buy now pay later’ finance available on the high street such as electrical retailer BrightHouse. People utilizing all of low or no interest offers are buying prudently and making their hard earned money go further by paying for the cost of high-value essentials such as sofas and white goods over a period of months. With the reduction in peoples spending, it seems that every retailer is getting in on the act and offering tempting finance deals.
But what if you didn’t have the pick of these retailers? If your credit history (or lack of), the fact you were on government handouts or your age prevented you from applying for these great bargains?
You could turn to a dedicated rent-to-own shop, a company that rents all sorts of goods from games consoles to plasma tvs with pay weekly, monthly or upfront options. A company such as BrightHouse. With more than 170 retailers so far, it’s the biggest such chain in the United Kingdom.
The trouble is, it’s not a wholly cheap option although it is a great deal, this shop offers a very reasonable rate, although it doesn’t include extras like the optional service cover which most customers take out. In the end, you may up paying a bit more than the cash price for the item.
With buy now pay later being a popular choice in the current economic climate, BrightHouse took advantage and, during the summer, ran an eight-week full on advertising campaign including TV adverts and a leaflet drop and employed- for the first time- TNT’s Home-in Targeting postcode modelling tool for precise targeting. It was very effective, with the store thriving and planning on adding multiple stores during 2009.
BrightHouse head of advertising claims ‘Brand awareness of BrightHouse has grown rapidly thanks largely to our TV activity, which comprises of advertising and sponsorship of the Trisha Goddard Show. As we continue to open in new locations across the UK our highly targeted spring marketing campaign will support our growth by promoting the brand as a customer-friendly weekly payment store.’
Tangentially to this increase in awareness however, has come an inevitable rise in disgruntled shoppers. The company recently made the papers when it was investigated by BBC radio 1’s Newsbeat programme.
