Copywriting Makeover: It’s Not About YOU, It’s About THEM
Thursday, November 20th, 2008by Karon Thackston © 2003http://www.copywritingcourse.com
I’ve always loved scented candles. They help create a cozy atmosphere. They give you a relaxed feeling. And – most importantly – they make your home smell wonderful! So, naturally, I was excited when I was approached to rewrite the index (front) page for an online retailer who made specialty, soy [...]