Successful Sales People Know Which Differentiators Matter
Wednesday, November 5th, 2008Know where to focus. Not everyone evaluates product solutions with the same decision criteria.
When sitting toe-to-toe with a prospective client, how well do you answer the question, “What sets you apart from your competitor?”
Tom Snyder, vice president of Huthwaite – the creators of SPIN Selling – says in the audio book, “Sound Advice on [...]