Do you know the costs associated with your credit card? Do your really know? Many people assume they do but aren’t aware of the hidden fees that many credit card companies are charging you month after month. In fact, if you don’t keep a close eye on your credit card, you may [...]
Getting a press release published in a newspaper or magazines can be one of the best ways to publicize your business. First, though, you need a good story – and that can be the hard part.
Here’s a basic rule of public relations for you, though: if you don’t have a good news story to tell, [...]
For Everyone Who Has Ever Struggled Sorting Out Benefits From Features – “SWAT Them!”
SWAT is not actually an acronym. It is a compaction of the question “so what?”
You see, one of the biggest problems that even experienced copywriters and marketers fall into is being clear on what benefits their product or service actually delivers to [...]
